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1、企业直播获客解决方案MarketUPMarketUP(南京弟齐信息技术有限公司)MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6112、6490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y3、oomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Ma4、rketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_65、116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164902022年1月,6、国务院发布“十四五”数字经济发展规划,规划中提出到2025年数字经济迈向全面扩展期,数字经济核心产业增加值占GDP比重将达到10%。而在数字经济浪潮下,开展数字化转型成为各行业企业谋求生存发展的必由之路,在企业直播3.0时代,直播已成为必不可少的数字化基础设施。根据36kr的报告显示2021年中国企业直播服务领域市场规模为96.5亿元,预计2026年将达275.5亿元,年复合增长率23.3%,行业前景广阔。那么,在大部分企业已经拿到直播入场券的情况下,企业应该如何充分利用直播,为企业数字化转型赋能,带来新增长呢?INTRODUCTIONMarketUPMarketUP前 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不要强行推销。在选题上,企业可以先调研一下用户需求,即把共同需求或共同特征的人集中到一起,专门为这群用户打造一个专栏直播场景,由于目的也比较明确,转化也会相对较高。除此之外,企业也可以根据不同直播平台的不同主题活动来打造特色化的直播,或者选取一些符合产品使用的场景主题来进行直播。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketU51、p_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164952、0MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoom53、i_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490Marke54、tUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_611655、490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490直播预告策划直播预告是为了后续推广工作提前做的筹备工作,也是吸引流量的一个重要引力,所以直播预告内容的准备也需要破费一番心力。不过,从预告内容形式上来说,一般以:视频及软文为主。视频形式预告 视频形式的内容,能在短时间内传达大量的信息。与文字相比,企业营销人可以在更短的时间内在视频上说56、更多的话。视频也更能吸引人的感官,所以它能通过展示和讲述同时传达更多信息,从而来吸引流量。PS:视频投放可以选择B站、抖音、视频号等渠道。软文形式预告 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XXX,很高兴能够与大家在这里相聚。b.【直播背景介绍,引出直播主题】:这一块没什么特别的话术可以提供,但是可以参考行业数据、动态发展、政治背景、市场环境等导入话题,引出核心主题。c.【嘉宾介绍,嘉宾互动】:基于这个话题,我们今天邀请到了 X 位嘉宾,他们分别是来自XX的XXX嘉宾,来自XX的XXX嘉宾.有请他们和直播间的观众里打声招呼吧 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